Giro

A platform to empower immigrants with guidance, support and community.

Project's Scope

Product Design

Platform

Mobile

Team

3 Product Designers

Duration

4 weeks

The Opportunity

The target market is large and underserved, specifically focusing on the immigrant experience in Portugal. The project addresses a substantial user group:

Market Size

There were around 750k immigrants in Portugal in 2022. In 2024, this number is more than 1.5 million immigrants legally in Portugal.

Key Demographic

72% of the Brazilian immigrant population fall in the key age range of 20 to 49 years, indicating a large, active user base.

Problem Statement

The process of moving and settling in a new country is often daunting because immigrants struggle to navigate the legal, financial, and social aspects of immigration.

This project was aimed to solve this friction point by consolidating necessary information, commerce, and community support into a single, user-friendly mobile platform.

Key Outcomes and Results

Though the project is a pitch, key user research validated a strong demand for the core features, proving the solution's viability and potential impact:

Marketplace Demand

78% of surveyed respondents would use the app's marketplace for products and services frequently.

Community Engagement

56% of surveyed reported they would frequently collaborate in the in-app forum.

Need for Updated Information

71% found that accurate guides about the immigration process would be very useful.

Solution

The solution is the Giro, a mobile platform built on three core, value-driven functionalities to streamline the settling process:

Comprehensive Guides

Provides accurate, categorized guides covering essential topics like visa requirements, housing, employment, and healthcare.

Trusted Marketplace

A segmented platform allowing users to find and transact products and services, complete with search, filter, reviews, and messaging.

Community Hub

User-generated social profiles and a moderated forum to foster a community sense and enable communication across countries.

The final design utilizes a clean, high-quality interface, providing easy access to guides, trending topics, and the marketplace directly from the home screen.

Onboarding