The target market is large and underserved, specifically focusing on the immigrant experience in Portugal. The project addresses a substantial user group:
Market Size: There were +750k immigrants in Portugal in 2022.
Key Demographic: 72% of the large Brazilian immigrant population fall in the key age range of 20 to 49 years, indicating a large, active user base.
The process of moving and settling in a new country is often daunting because immigrants struggle to navigate the legal, financial, and social aspects of immigration. This project aimed to solve this friction point by consolidating necessary information, commerce, and community support into a single, user-friendly mobile platform.
Though the project is a pitch, key user research validated a strong demand for the core features, proving the solution's viability and potential impact:
Marketplace Demand: 78% of surveyed respondents indicated they would use the app's trusted marketplace for products and services frequently or always.
Information Need: 71% found that centralized, accurate guides about the immigration process would be very useful.
Community Engagement: 56% reported they would frequently collaborate in the in-app forum.
Through the use of a formal process (Discover, Define, Design, Prototype ), and prioritization (MOSCOW Matrix ), I ensured the solution was focused on must-have features derived directly from user needs.
The solution is the Giro App, a mobile platform built on three core, value-driven functionalities to streamline the settling process:
Comprehensive Guides: Provides accurate, categorized guides covering essential topics like visa requirements, housing, employment, and healthcare.
Trusted Marketplace: A segmented platform allowing users to find and transact products and services, complete with search, filter, reviews, and messaging.
Community Hub: User-generated social profiles and a moderated forum to foster a community sense and enable communication across countries.
The final design utilizes a clean, visually engaging interface, providing immediate access to new guides, trending topics, and the marketplace directly from the home screen, demonstrating high-quality craft and strong product thinking.
Community
Profile
Marketplace
Forum
Guides
